Online display advertising provides a targeted, direct response approach that helps you effectively target segment-specific audiences and increase brand awareness. According to the IAB Internet Advertising Revenue Report, total Internet advertising revenue in 2009 was $ 22.7 billion. While online display advertising accounted for 35% or $ 8.0 billion of total Internet advertising revenue in 2009. Automotive advertisers accounted for 11% or $ 2.5 billion of total Internet advertising spending in 2009. Thus, online advertising that includes banner ads, rich media links, digital video, and sponsorship can be effectively used by automotive dealers to reach customers based on site context, geographic location, specific demographics, and behavior. of user.
The ad is based on:
Ads based on demographics, site context, and geographic location can help narrow and identify specific customer segments.
Site Context
Contextually relevant ads can help automotive dealers better target potential customers by showing interest in viewing specific subject areas. Automotive dealers can effectively reach customers looking for new cars, used cars, etc. on the Internet by placing ads based on the context of the site. In addition, site viewers are likely to respond positively or pay more attention to these theme-related ads.
Buyer Geographic Location
User location-based display ads allow automotive dealers to effectively target potential customers in their local area, geographic region, or any specific city. Delivering custom ads that are relevant to a specific region or city generates interest, engages, and attracts potential customers.
Buyer Demographics
Show ads based on specific demographics such as industry, profession, age group, household income, gender, etc. can help automotive dealers effectively reach a specific customer segment. Demographic ads informing you about various offers, coupons, etc. data from automotive dealers can appeal to a variety of market segments. Showing ads based on specific demographics can help grab the attention of your key audiences and turn them into potential customers.
Benefits:
Online advertising allows automotive dealers to reach a larger segment of customers with a limited advertising budget.
Increase brand awareness
The effective use of online display advertising helps raise awareness of the automotive dealer that results in building a long-term brand image. Placing creative and relevant ads to a specific segment helps effectively target potential customers, increase car dealership exposure, and increase online traffic, leading to a higher conversion rate. However, even if the customer doesn’t click on the ads, brand awareness increases about the reseller. Since display advertising ensures that potential customers know about the services and inventory offered by car dealers, the next time they consider making a purchase, they may prefer and trust those dealers they remember.
Target Customers Effectively
One of the key benefits of online display ads is that automotive dealers can effectively target potential customers within the budget of their ads. Image ads offer better coverage and effective targeting of potential customers because they can be based on the context of the site, the geographic location of the buyer, the variety of demographic information, and user behavioral information.